Wednesday, March 9, 2011

runens is coming!


I am very excited to announce that this blog will be closed permanently. It was a great experience for me to share my passion for running and I guess I contributed a bit with the community by providing some interesting information (selected articles) and sharing my motivation as a passionate runner alongside with some of my adventures and ups and downs while training.

It's been more than a year since I started a personal project: to build a new application for runners that could truly explore the passion runners have for running and the sense of community we are all wrapped around. “Running isn’t solitary” is the power phrase that ended up becoming this idea’s mission. I say goodbye to this blog to fully embrace this new idea.

Together with my colleague Lucas Persona we envisioned runens, a mobile app that is going to change the way people run, aiming to boost motivation in real-time and to give people a sense of what’s going on anytime, anywhere.

The observation that, despite the weather conditions, traffic, or time of the day, there’s always someone brave enough to hit the ground running, always puzzled us and the fact that solutions like Garmin™ or Nike+™ weren’t quite aligned with the full potential technology could unlock, inspired us to go ahead and really design something that we believe can be a game changer. As a runner, after collecting gigabytes of performance information I never really used for anything, I realized I needed something that could learn with my running… runens is also about that.

We received the support of our company, Ci&T (www.ciandt.com) which embraced the idea and provided us a development team. We went through some bumps down the road because we didn’t have enough time to compromise on everything we needed to do, but finally we are getting there.

Stay tuned and take note of the URL www.runens.com. If you have an iPhone and you are a runner, chances are this name will become synonym of something remarkably good for you.

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